Max Mara Celebrates 75 Years of Iconic Design at The Glass House
This week, Max Mara celebrated its 75th Anniversary with the fourth annual luncheon at The Glass House. The event brought together VIP guests of City Country Beach and friends of the House, including Brittany Snow, Allison Williams, Malin Akerman, and Sai De Silva.
Upon arrival, guests were welcomed with champagne and invited to discover the Max Mara Eyewear Gifting Suite, where each guest received a pair of sunglasses as a special gift.
With bright sunshine, crisp autumn air, and lush foliage in rich hues of orange and red all around, the picturesque setting provided the perfect backdrop for a runway presentation of the Fall/Winter 2026 and Icon Coats Collections.
An enduring expression of Max Mara craftsmanship, the Icon Coats transcend seasons and trends, defined by distinctive proportions, luxurious fabrics, and precise construction. The collection brings together timeless signatures including the Teddy, 101801, Ludmilla, and Manuela, joined by the new Ready coat in celebration of the brand’s 75th anniversary.
In addition, Max Mara introduces the Ready coat -- a new Icon crafted from double-faced pure camel hair featuring a signature wrap design. More than a coat, Ready is an expression of quiet luxury and enduring confidence.
Following the presentation, VIPs were seated for a luxurious luncheon where guests enjoyed a seasonal menu of colorful root vegetables, braised shortrib and wild salmon, followed by a fig tart.
SHOP THE FALL/WINTER 2026 AND ICON COAT COLLECTION OCTOBER 14-16 WITH CITY COUNTRY BEACH
Join Max Mara and City Country Beach next week, October 14–16 at Bedford Post Inn for an exclusive shopping experience and VIP programming. For more information, DM us or email RSVP@citycountrybeach.com
CCB PERKS | MORE IS MORE
CCB’s community of VIPs is invited to enjoy VIP services including onsite personal styling sessions, product personalization, luxury gifting, and more. For those unable to attend, but would like to shop the collection, remote shopping is available. Email rsvp@citycountrybeach.com to schedule a virtual appointment.
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