Kathy Hilton and Nicky Hilton Rothschild host Max Mara's Annual Palm Beach Spring Luncheon at The Colony Hotel

VIPs gathered for an unforgettable afternoon in Palm Beach with Kathy Hilton and Nicky Hilton Rothschild for Max Mara's annual spring luncheon.

Under the picturesque hanging garden of the iconic The Colony Hotel, VIPs gathered to celebrate the intersection fashion and philanthropy with Max Mara at its highly-anticipated Annual Palm Beach Spring Luncheon. The two-part event raised funds and awareness for Melanoma Research Alliance — an important cause to the Palm Beach community and beyond.

The day began with poolside cocktails at The Colony Hotel and a warm welcome from luncheon co-hosts Kathy Hilton and Nicky Hilton Rothschild. Event guests including Callie Baker Holt, Bettina Anderson, Jared Seligman, Julie Waldorf, Grace Hyde Walker, Logan Horne, and many more were invited to mix and mingle while exploring Max Mara's sunglass bar situated inside of The Colony's sun-drenched Solarium. VIPs received a pair from the brand's luxury eyewear collection along with a customized case featuring hand-painted monograms and seaside-inspired motifs.

Following the luncheon, attendees made their way over to Max Mara's Worth Avenue boutique to join shopping co-hosts Lauren Fornes, Nelly Azar Lumia, Ana Barretto and Amanda Doerring who donned some of this season's most coveted looks from the luxury brand's SS26 Collection. Tastemakers enjoyed the opportunity to explore and shop Max Mara's timeless styles and fashion-forward silhouettes, all in support of  Melanoma Research Alliance. Proceeds from the afternoon underscored a meaningful commitment to advancing research, early detection, and patient support—an effort that resonates deeply within the Palm Beach community and beyond.

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CCB PERKS | MORE IS MORE

CCB’s community of VIPs is invited to enjoy VIP services including onsite personal styling sessions, product personalization, luxury gifting, and more. 

For those unable to attend, but would like to shop the collection, remote shopping is available. Email rsvp@citycountrybeach.com to schedule a virtual appointment.

PERSONAL STYLING SESSIONS:

Shop with City Country Beach and receive a complimentary styling session with luxury style expert.

SHOP WITH US REMOTELY:

Can’t join us in person? Schedule an appointment with us to shop the curated collection from afar. Email rsvp@citycountrybeach.com to schedule a remote appointment.